Chanel Allure

The founder of Chanel, dubbed the Queen of Fashion, Gabrielle Bonheur Chanel, was born in 1883 in Saumur, a small town in the west of France. However, once she was in Paris, she conquered the fashion world with her progressive costume design with legs and a skirt.

Coco Chanel began as a bar singer, where she got her nickname. As early as 1912, she opened her first fashion salon, and was soon a recognised designer. By the mid-20th-century, she was setting the trends in haute couture and Chanel was worn by personalities such as Jacqueline Kennedy and Grace Kelly.

It was not long before Chanel’s interest spread to cosmetics and perfume. The very first Chanel perfume, the legendary Chanel No. 5, was launched in 1921 and is still one of the best-known and best-selling perfumes of all time. Nowadays, we can easily say that Chanel Chance, Chanel Coco Mademoiselle, Chanel Allure Homme Sport and Chanel Gabrielle are also cult classics.