About the brand L’Oréal Paris

The history of L’Oréal Paris began in 1907, when the talented chemist Eugène P.L. Schueller created an innovative hair dye. This was hugely successful and led to the creation of his own company. L’Oréal Paris then also focused on skin care and makeup products. The philosophy of L’Oréal Paris is simple – offer customers an extensive range of highly effective and imaginative products at an affordable price. The creams, shampoos, makeup and other products by L’Oréal Paris are developed on the basis of the latest scientific findings and their ingredients are of the highest quality. Now L’Oréal Paris is considered a global leader in beauty. L’Oréal Paris is known for its uncompromising quality and wide range of products that accompany men and women in their daily life.