Alterna

Alterna - recommended by the best hairdressers. Since 1997, Alterna has been promoting a new approach to hair care, making sure that you never have to choose between the latest trends and environmentally conscious products. All Alterna hair care is pure and effective.

Alterna products contain natural ingredients like caviar or bamboo, but lack many of the nasty synthetics such as parabens, sulphates and other harsh additives.

Thanks to the superior quality of its hair products, Alterna has become a favourite brand of many famous women like Kate Moss, Naomi Campbell or Julia Roberts.