Product description Maybelline Volum’ Express Waterproof
The Maybelline Volum’ Express Waterproof mascara gives your eyelashes maximum length and unbelievable volume.
- ensures full volume in one coat
- quick and easy to apply
- separates each individual lash
How to use:
Apply the mascara to the eyelashes with gentle strokes from the root to the tip. For greater emphasis apply several coats.
- Type of mascara
- volumizing, waterproof
- water resistant
About the brand Maybelline
Maybelline was founded in 1915 by a then 19-year-old T.L. Williams who noticed that his sister Maybel had been applying a mixture of vaseline and coal dust to her lashes in order to make them stand out. This inspired him to build a small laboratory and manufacture his own mascaras to sell. His products quickly became a smashing hit, and to this day, the company still bears the name of Williams’ sister. In the 60s, Maybelline was already offering a complete line of eye makeup, and in 1991 they came out with their famous slogan “Maybe she’s born with it. Maybe it’s Maybelline”. Four years later, the company was bought by L’Oréal.