Max Factor

Max Factor is one of the brightest stars when it comes to the makeup industry. Its current advertising slogan, Max Factor – the make-up of make-up artists, is no advertising gimmick; it is a true reflection of reality and the historical development of the brand. Max Factor has been linked to the film industry since day one and before long it also began to focus on the needs of everyday life beyond the silver screen. That is why the general public can indulge in the same products today as Julia Roberts, Gwyneth Paltrow, Renée Zellweger, and other movie stars.

If you thought the brand name was something to do with “maximum factor”, you are much mistaken. Max Factor was actually a Polish cosmetician who emigrated from Tsarist Russia to America at the beginning of the 20th century. He founded his first makeup and wig shop in Los Angeles. The Max Factor Company was founded in 1909 and the development of new cosmetic products took off. Max Factor gained popularity in the film industry from the very start. Actors went to him for advice on how to look their best on screen, makeup artists waited impatiently for new products, and the Max Factor brand developed one cosmetic hit after another.

In 1914, Max Factor introduced makeup which could be applied far more easily and was much better for the skin. In 1920 the first makeup for everyday use was introduced. He became famous for the blonde bombshell look, heart-shaped lips, and new makeup shades – the Max Factor brand continued to bring new opportunities for makeup and decorative cosmetics. It is an interesting fact that Max Factor products were also used by the US Army in World War II as camouflage.

Today, we can find a complete range of makeup products under the Max Factor brand – from powders and foundations to mascaras, eyeshadows, lipsticks, and concealers. Their timeless classics include Max Factor 2000 Calorie volumising mascara, Max Factor Colour Adapt foundation, Max Factor Mastertouch concealer, and Max Factor Max Effect Mono eyeshadows.

If you want products with high-quality and caring ingredients and fashionable new products with easy application and a professional result, take a look at Max Factor cosmetics. All Max Factor products respect the skin’s natural needs and the demands of today’s consumers. Makeup is part of many women’s daily routine. Modern decorative cosmetics have to meet the basic requirements for straightforward, simple, and quick application and a huge variety of shades and product types.

Whether you want to get a natural look for daily wear or a more dramatic look for a special occasion, you can always rely on Max Factor cosmetics.