David Beckham’s brand personifies luxury, elegance, and freshness. The most famous football player in the world and his business partner Simon Fuller joined forces with Coty in 2005 to introduce David Beckham Instinct, a fragrance that defined the meaning of masculine elegance. David Beckham was born in London and after attending a football school in Manchester he quickly became one of the most successful and most closely watched players of all time. He played for Manchester United or Real Madrid among others, became the face of many products and campaigns, and established himself as a fashion icon. Thus he came to represent not just football, but also high fashion, luxury, and extravagance. David Beckham’s brand now offers fragrances for men, David Beckham after-shave lotions and fragrances for women created in collaboration with David’s wife Victoria. Every David Beckham perfume is full of freshness and their aromas personify the spirit of true luxury.
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